Fall River ‘ready to pop’ with market-rate housing: Cordeiro Group plans major expansion

FALL RIVER — Merrill Cordeiro and her two cats, Missy and Freddy, look over downtown Fall River from a billboard on the Cordeiro Insurance property on Pleasant Street.

“Elevate your pet’s lifestyle” is the slogan for Downtown Lofts, a suite of apartment buildings the Cordeiro Group has been creating. The Cordeiros have been steadily filling downtown Fall River with market-rate apartments to fill the city’s housing shortage, creating a successful multimillion-dollar real estate empire.

Cats, oddly enough, are crucial to that success. Not just those cats — all cats. Dogs, too.

It’s not the only reason, of course. In recent years, the company has committed tens of millions of dollars to reviving the city’s downtown, filling buildings with professional, urban young people in a cluster of upscale, amenity-rich market-rate apartment complexes they’ve dubbed Downtown Lofts. Between the Benjamin & Nathan, Trolley Square, Garment Workers’ and Merrill buildings — all within walking distance of downtown shops and near public transit — they’ve filled about 100 units.

Other Downtown Lofts projects close by, one of which broke ground this week and others planned for next year, will see about 200 more apartments coming online. Cordeiro said he will have no trouble filling them.

“Right now, the family’s committed to about $80 million,” said Anthony Cordeiro, head of the company and patriarch of the Cordeiro family, which includes his daughters, Merrill and Melanie, who both work with him. “We’re building buildings hopefully that last for a long, long time.”

Leaning in to pet-friendly living

Cordeiro said he grew up in tenement housing. That’s how Fall River flourished once upon a time — as the stereotype goes, three-families once built for low-wage mill workers with crowded street parking and a cantankerous landlord on the first floor.

But the city’s future may be in market-rate apartments like the ones Cordeiro builds and manages. His buildings are upscale and clean, the apartments fully featured and spacious, with in-unit laundry machines, steel appliances, featuring amenities like fitness centers. In places like Commonwealth Landing, the former Quaker Fabric mill that he and partners converted to mixed-use with over 100 rental units on Davol Street in 2017, there’s often dining and retail on the first floor to serve tenants.

Wait a few minutes near any of them, and you’ll see tenants coming and going with dogs.

“Without pets, we would have nobody,” said Cordeiro. “We wouldn’t be able to rent, I believe.”

These apartments cater, in part, to downsizing local older people and a class of young urban professionals moving to Fall River from more expensive cities — often couples who love their “fur babies.” Those cantankerous landlords often didn’t allow pets in their tenements. Things are different these days.

“When you’re catering to that young professional community, you need to be a pet-friendly community,” said Melanie Cordeiro.

Merrill and her cats live in the Benjamin & Nathan Building. Melanie has lived in Commonwealth Landing herself for eight years, has a cat, and all her neighbors are pet owners. “I would say probably 95% of the people that live in Commonwealth have a pet,” she said.

Pet-friendliness has been so popular that they’re leaning in. A new property on Hartwell Street will have a dog-washing station, and they’re looking to partner with professional dog-walkers to work with tenants.